TechnoSport opens exclusive outlet in Pondicherry, 9th in South India

Spanning an impressive 2,041 sq ft, the new store is set to become the go-to destination for fitness enthusiasts and style-conscious shoppers in the region.

TechnoSport, a leader in performance-driven and stylish activewear, is excited to announce the opening of its exclusive brand outlet in Pondicherry, marking its ninth store in South India. Spanning an impressive 2,041 sq ft, the new store is set to become the go-to destination for fitness enthusiasts and style-conscious shoppers in the region.

Pondicherry Raced into Fitness with the TechnoSport’s High5 Techno 5K Marathon: To celebrate this milestone, TechnoSport hosted the “High5 Techno” 5K Marathon, starting from the iconic Chief Secretariat (Rock Beach) and culminating at the new store. The event drew an enthusiastic crowd of runners and fitness lovers, with stunning cash awards for the top three finishers. Participants placing 4th to 10th received medals and exclusive mementos, while the first 200 finishers were gifted free TechnoSport t-shirts. In a unique gesture, the winner of the marathon had the honor of cutting the ceremonial ribbon to inaugurate the store.

Experience the Cotflex revolution

The Pondicherry outlet proudly features TechnoSport’s revolutionary Cotflex Collection, a breakthrough in sustainable comfort and performance. Available for men, women, and kids, Cotflex is engineered to deliver the softness and breathability of cotton, enhanced with advanced features. The collection offers wrinkle-free, super breathable, and highly stretchy fabric, ensuring maximum comfort for active lifestyles. With Techno Guard anti-microbial protection, Cotflex helps prevent the growth of sweat-originated microbes, keeping wearers feeling fresh. Its 4-way stretch design provides dynamic comfort and flexibility, while the anti-static and OdourFree properties ensure the fabric remains comfortable and fresh throughout the day. For those who enjoy outdoor activities, Cotflex offers UPF 50+ protection, blocking harmful UV rays.

Beyond comfort and performance, Cotflex represents a step forward in sustainable innovation, as it helps reduce microplastic pollution and textile waste, making it a responsible choice for environmentally conscious consumers.

Puspen Maity, CEO at TechnoSport, shared, “Our expansion into Pondicherry is a testament to our commitment to making high-performance, eco-friendly activewear accessible across South India. Pondicherry has always stood out as a destination that celebrates both heritage and innovation, making it an ideal choice for TechnoSport’s latest store. We believe our Cotflex collection, which fuses the natural feel of cotton with cutting-edge performance technology, will resonate strongly with the active and eco-conscious community here.”

The new TechnoSport store in Pondicherry is now open to the public, offering the complete Cotflex collection and other best sellers.