Browsing: Pima cotton

Egyptian Cotton is the most recognised cotton brand in the USA, according to consumer research released today. Egyptian Cotton was also the name most people associated with quality and were prepared to pay a premium for, ahead of Pima cotton, Turkish cotton and Supima.

Applied DNA Sciences Inc has announced the debut of its textile molecular tag technology, SigNature® T, in Bed Bath & Beyond® ’s1 Wamsutta® 2 line, featuring PimaCott® 3, is now available at locations nationwide and online.

Consumers buying home goods and apparels in the USA may be looking more closely at product origins, and could demand more transparency. Thirty percent of Americans said that they would completely stop purchasing a brand if they made a false product claim about a bedding/clothing product being 100 per cent organic, 100 per cent Pima cotton, or other claim of this type, etc.