Boom in housing as a result of the burgeoning middle class in India is a major growth driver for the home textile market. Change in lifestyle and growing awareness of hygiene is fuelling this growth. An ITJ report bares some details.
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They came, they saw, they conquered. Less than three decades back, some entrepreneurs from textile industry achieved a similar swift victory when they had a go at the potential of home textiles, particularly in exports. Welspun, Bombay Dyeing, Alok Industries, Fabindia, Portico… the list now has grown bigger.