This March, the textile fraternity saw the launch like no other; Birla Cellulose did a grand launch of its fabric brand, LIVA with their new stylish brand ambassador Kangana Ranaut. Expected to play a key role in producing excellent fabric to the fore, LIVA is an endeavour to reach out to the end consumer with a quality offering that is in line with current fashion trends.
Browsing: LAPF
Liva recently hosted the LIVA Partner Conclave 2015 at Radisson Blu, Jaipur. This year March marked yet another milestone for Birla Cellulose with launch of ´LIVA´. LIVA has tremendous potential to revolutionise the way we think about fashion in textiles.
The fabrics displayed by Birla Cellulose at National Garment Fair had a high tinge of innovation in line with consumer trends forecasted by international design consultants.
SSM Schärer Schweiter Mettler AG has participated at the following exhibitions in spring 2015: Textile Asia, Pakistan; Indo InterTex, Indonesia; and Techtextil, Germany.
KK Maheshwari, Group Business Director ´ Fibres and Textiles, and Managing Director, Grasim, spoke eloquently addressing the press a few hours before the launch of brand ´LIVA´ stating that the launch of LIVA was ´indeed a defining moment for us as we take another major step forward in the continuing journey of Birla Cellulose towards achieving greater heights of excellence and growing leadership globally.
In its third year, D´Designer 2015 is one-of-its-kind talent hunt nurtures young fashion designers and provides them a platform to showcase their potential in a crucial market such as Gujarat.