Kewal Kiran Clothing, owners of Killer Jeans and a leading branded apparel conglomerate, is going gung-ho after millennials to garner more foot falls at its own stores, large format stores and MBOs.
Denim rarely fades out of fashion, they say. Consumers, especially the youth, in cities beyond the metros and mini metros are growing exceptionally aspirational. They are increasingly accepting denim as a core apparel category to be worn as an everyday casual garment
