Union Minister Smriti Irani has called upon big commercial brands like BIBA and Arvind Mills to source cloth directly from the weavers, a move that will help provide remunerative prices to them by eliminating middlemen engaged in the process.
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Union Minister Smriti Irani has called upon big commercial brands like BIBA and Arvind Mills to source cloth directly from the weavers, a move that will help provide remunerative prices to them by eliminating middlemen engaged in the process.
While New York, Milan, Paris and London have traditionally been seen as the most prominent fashion capitals in the world, apparel brands and consumers are increasingly turning to Asian trends.