Browsing: Biba

Considering what the youth wants, fashion industries have accepted the Indian ethnic brands to be the best example for them.

Liva, the new age fabric brand from the Aditya Birla Group, has stood out with a unique campaign where a life size mannequin of the brand ambassador Kangana Ranaut dropped down in 10 key malls across 10 cities of the country.

Private equity firms Warburg Pincus and Faering Capital have invested Rs 300 crore in Biba Apparels, a women and girls ethnic apparel brand. Biba will be using the investment for adding 200 stores in the next three to four years.