Rather than positioning every Thursday drop as an individual launch, the brand is building a recognisable consumer ritual around the day VIRGIO, the sustainable fashion-tech brand…
Browsing: Amar Nagaram
For decades, the fashion industry has relied on forecasting consumer preferences months in advance and committing significant capital to inventory before understanding actual demand. As the…
The campaign is rooted in storytelling and cultural relevance, unfolding across traditional media, creator-led content, and ongoing cultural conversations. VIRGIO, the fashion-tech brand known for merging…
Amar Nagaram opines, the development of digitally enabled textile clusters, shared infrastructure platforms, and data-driven policy frameworks could create system-level efficiencies and resilience. The Indian textile…
Episode highlights Amar Nagaram’s vision for conscious fashion in India. Amar Nagaram, entrepreneur and Co-Founder of fashion-tech brand VIRGIO, has been featured on Disney+ Hotstar’s latest…
OTT-style interface links festive film fashion to shoppable collections. VIRGIO has introduced ‘CHIC-FLIX: From Watchlist to Shoplist,’ a holiday-season campaign that blends pop-culture nostalgia with digital…
Brand opens stores in Surat, Mumbai, Bengaluru, Ahmedabad, Navi Mumbai. VIRGIO, India’s emerging sustainable fashion brand, has bolstered its offline presence with five new stores across…