For decades, the fashion industry has relied on forecasting consumer preferences months in advance and committing significant capital to inventory before understanding actual demand. As the…
Browsing: Amar Nagaram
The campaign is rooted in storytelling and cultural relevance, unfolding across traditional media, creator-led content, and ongoing cultural conversations. VIRGIO, the fashion-tech brand known for merging…
Amar Nagaram opines, the development of digitally enabled textile clusters, shared infrastructure platforms, and data-driven policy frameworks could create system-level efficiencies and resilience. The Indian textile…
Episode highlights Amar Nagaram’s vision for conscious fashion in India. Amar Nagaram, entrepreneur and Co-Founder of fashion-tech brand VIRGIO, has been featured on Disney+ Hotstar’s latest…
OTT-style interface links festive film fashion to shoppable collections. VIRGIO has introduced ‘CHIC-FLIX: From Watchlist to Shoplist,’ a holiday-season campaign that blends pop-culture nostalgia with digital…
Brand opens stores in Surat, Mumbai, Bengaluru, Ahmedabad, Navi Mumbai. VIRGIO, India’s emerging sustainable fashion brand, has bolstered its offline presence with five new stores across…
The brand will absorb all operational costs during the campaign, allowing customers to pay only what it costs to produce each piece. Sustainable fashion-tech brand VIRGIO…