Liva participated at the Delhi Edition of YARNEX Exhibition to facilitate their brand partners who showcased products made with Liva fabrics.
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Liva- the fluid fashion brand of the Aditya Birla Group – has extended its contract for yet another year with the scintillating Bollywood Diva Kangana Ranaut.
Aditya Birla Group’s flagship company Grasim Industries Limited, with a strong presence in viscose staple fibre and chemicals in Madhya Pradesh, recognised the growing representation of women talent in the manufacturing sector by awarding a unique Green Certificate
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union.
The minister visited the Aditya Birla Group Textile Research Application Development Centre at Kharach in Gujarat, which is India’s pioneer in viscose staple fibre (VSF), a man-made, bio-degradable fibre with characteristics akin to cotton. The prime aim of this visit is to boost development on smart textiles from using VSF, cellulosic fibre and pulp as an alternative to cotton and hence the Aditya Birla group is a natural fit with its easily blendable cellulosic fibre.
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union.
Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests.
Birla Cellulose of the Aditya Birla Group has been ranked Number one globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests