As the economy is slowly regaining normalcy, Spykar, India’s homegrown denim fashion brand, brings some bright news as they open a new store in Rajasthan. Taking forward their strategy of tapping the tier 2 and 3 markets which holds great potential, their new store in Alwar is a step towards gaining stronger foot in the country.
Tier 3 cities in India boast masses which capture the real essence of our country. Spykar aims to introduce and develop brand loyalty in these fairly unorganised markets by offering quality branded apparel at an attractive price. The store in Alwar is located strategically at Vijay Mandir Road, Near Bhagat Singh Circle, a thriving shopping hub in the city.
The west region has shown great loyalty and response to Spykar. On expansion in Rajasthan, Sanjay Vakharia, CEO of Spykar Lifestyles exclaims, “The youth of smaller towns are fashion –conscious and seeking branded options. We look forward to fulfilling this demand with the new store. The economy needs a churn and investments need to be made with a long-term vision. Hence this is a step towards regaining normalcy.â€Â
The brand aims to be a one stop shop for fashion conscious millennials. From trend setting jeans to trousers to shirts and even accessories, Spykar promises to provide top quality casual wear items.
Spykar is India’s leading Jeanswear brand for the youth. Spykar is synonymous with the ‘Young & Restless’ generation of today. Keeping up with the ever-changing dynamics of the global fashion industry, the collection exudes an individualistic and contemporary style.
Established in 1992, Spykar has come a long way and has certainly defined the rules of the fashion arena. From what started as solely a men’s denim brand sold at multi-brand outlets, Spykar has expanded its portfolio to become a one stop shop for casual wear ensemble for both men and women – available pan India across 240 exclusive outlets, 900+ multi-brand outlets, all key large format stores and e-commerce portals.
Since 2014, Spykar is a part of the Lord Bagri promoted Metdist Group, a diversified portfolio of companies. Headquartered in UK, the Metdist group is a global conglomerate with interests in metal and diverse industries like fashion, hospitality & technology.