Shopclues trains weavers to ditch middleman

E-commerce player Shopclues has joined hands with the Uttar Pradesh’s MSME Development Institute to impart training on online selling to traditional weavers and artisans in Varanasi.

At the weaver Service Centre (WSC), the ShopClues team is encouraging weavers to register themselves on e- commerce sites, where they can sell their product directly to consumers and fetch the right price sans any involvement of middlemen and also get recognition they deserve for their products.

The company recently held a workshop attended by more than 50 traditional weavers in Varanasi, where on the spot it registered these weavers on ShopClues.com.

“Our effort is to provide support and create an awareness about the significance of digitisation in MSME sector, which is also a prime driver in India’s economic growth, and is even a backbone of our economic structure,” said Sanjay Sethi, Co-Founder and CEO of ShopClues.