Declining cotton consumption needs a big boost, and innovation only holds the key, opine industry experts.
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Declining cotton consumption needs a big boost, and innovation only holds the key, opine industry experts. It was a session of introspection for the cotton community! At the USA Cotton meet at the Trident Hotel in Mumbai recently, an august gathering of cotton industry experts watched with awe and avid interest at the Executive Director of Cotton Council International, Bruce A Atherley’s concerns over declining cotton consumption and call for attempts to give a boost to this natural fibre’s fortunes globally.
Cotton consumption this year will be the highest in six years. Total global consumption will be about 112 million bales (480 lbs each).
The predominantly cotton based Indian textile industry has been facing acute crisis during the last eight years due to high volatility in cotton prices especially during off season starting from May to September.
COTTON USA promoted US cotton and offered sourcing support to the fashion industry supply chain at its exhibit at Texworld in Paris from February 6-9, 2017. COTTON USA provided visitors with comprehensive background information on responsibly-produced US cotton, global cotton market developments, the findings of current market and consumer studies, and its ongoing licensing, marketing and sourcing programmes.
March next year, in order to substitute for Bt cotton. This year, CICR began trial cultivation of 15 indigenous varieties of cotton seeds, the results of which will be out by December. In April this year, US-based Monsanto, which makes genetically-modified Bt seeds, had threatened to quit the Indian market. Then, CICR had informed the Government that it is coming up with Indian varieties which can substitute for Bt cotton.
COTTON USA, which promotes U.S. cotton, offered sourcing support to the fashion industry supply chain at the Texworld in Paris from September 12-15, 2016, in Hall 2 F137. COTTON USA provided visitors with comprehensive background information on responsibly-produced U.S. cotton, global cotton market developments, the findings of current market and consumer studies, and its ongoing licensing, marketing and sourcing programmes.