‘In-DIG’o Alchemy’ highlights innovation-led and sustainable denim.
RSWM, the flagship company of the LNJ Bhilwara Group, presented its Autumn/Winter 2027 denim collection titled ‘In-DIG’o Alchemy – Where chemistry creates character’ at the 7th edition of Denimsandjeans India 2026, held on May 6–7, 2026, at The Lalit Ashok, Bengaluru.
The collection was showcased to key industry stakeholders, including buyers, designers and apparel manufacturers, highlighting the innovation-driven approach of LNJ Denim, RSWM’s denim manufacturing division. The showcase reinforced the company’s focus on future-ready denim solutions aligned with changing global fashion and performance requirements.
Drawing inspiration from the transformative nature of indigo, the ‘In-DIG’o Alchemy’ range reflects the convergence of science, craftsmanship and modern design sensibilities. The collection is structured into six distinct categories — Pulse, IndieCraft, Nova-Lab, Aerolite, MetroEdge and Neo-City — covering a broad spectrum of denim applications. These include essential constructions, heritage-inspired textures, performance innovations, lightweight fluid fabrics, versatile metropolitan styles and expressive premium finishes.
The range integrates advanced fibre engineering, sustainable production methods and adaptable applications, underlining LNJ Denim’s strong research and manufacturing capabilities.
Commenting on the showcase, Ashish Bhatnagar, Deputy Business Head & CMO, LNJ Denim (RSWM Ltd.), said, “Denimsandjeans India provides a strong platform to engage with key stakeholders across the denim and fashion ecosystem. Through ‘In-DIG’o Alchemy’, we are presenting a collection that balances innovation, functionality, and creative expression, while aligning with the evolving expectations of global consumers and apparel markets.”
RSWM’s participation at Denimsandjeans India 2026 further reflects its strategic focus on innovation, sustainability and design excellence within the global textile value chain. The company stated that the new collection represents its continued commitment to developing responsible denim solutions that cater to both contemporary fashion trends and performance-led applications.