New outlet strengthens the brand’s retail expansion strategy in India.
Juicy Couture, the global lifestyle fashion brand recognised for its glamorous and playful approach to everyday style, has opened a new retail store at Lake Shore Mall in Kukatpally, Hyderabad. The launch marks another step in the Los Angeles-based brand’s growing presence in India and expands its footprint in one of South India’s rapidly evolving retail markets.
Situated in one of Hyderabad’s popular shopping destinations, the store has been designed to offer an immersive retail experience that reflects Juicy Couture’s signature blend of casual luxury and bold fashion. The outlet features a curated selection of the brand’s globally known offerings, including its iconic velour suits, trend-led tees and tanks, stylish handbags, and other lifestyle products aimed at aspirational consumers.
The Hyderabad debut highlights the brand’s focus on strengthening direct engagement with metropolitan shoppers through a thoughtfully designed store format that aligns international fashion trends with the city’s changing style preferences.
Commenting on the launch, Abhinav Kumar, Co-founder, Brand Concepts Limited, said: “Juicy Couture continues to resonate strongly with fashion-forward consumers in India who appreciate brands that blend style with individuality. Hyderabad is a vibrant and fast-evolving retail market, and we are excited to further strengthen the brand’s presence while bringing Juicy Couture’s distinctive aesthetic closer to customers in the city.”
The new store is positioned as a key milestone in Juicy Couture’s India expansion strategy, bringing its globally celebrated collections closer to Hyderabad’s growing base of style-conscious consumers.
Brand Concepts Limited, the official partner of Authentic Brands Group for Juicy Couture in India, continues to drive the brand’s expansion across categories such as apparel, handbags, accessories and travel gear, with a focus on making Juicy Couture’s distinctive fashion identity more widely accessible in the Indian market.