Raymond, Reliance collaborate to launch Ecovera

Raymond Group, fashion and textile manufacturer and retailer, has unveiled the eco-friendly Ecovera — a range of fabrics manufactured by using R|Elan, the latest technology from Reliance Industries (RIL).

The Ecovera range will soon hit 1500 stores across 700 cities. It is made from R|Elan GreenGold, a green fiber. R|Elan GreenGold is made by recycling post-consumer waste PET bottles, using bio-fuels and energy-efficient processes.

Raymond’s Ecovera, powered by RIL’s R|Elan, will redeem almost 1 million PET bottles from landfills. It’s a testimony to both RIL and Raymond’s commitment to saving the Earth.