Raymond, Reliance collaborate to launch Ecovera

Raymond Group, fashion and textile manufacturer and retailer, has unveiled the eco-friendly Ecovera — a range of fabrics manufactured by using R|Elan, the latest technology from Reliance Industries (RIL).

The Ecovera range will soon hit 1500 stores across 700 cities. It is made from R|Elan GreenGold, a green fiber. R|Elan GreenGold is made by recycling post-consumer waste PET bottles, using bio-fuels and energy-efficient processes.

Raymond’s Ecovera, powered by RIL’s R|Elan, will redeem almost 1 million PET bottles from landfills. It’s a testimony to both RIL and Raymond’s commitment to saving the Earth.

Speaking on the joint development of the sustainable range, Sudhanshu Pokhriyal, president, Textiles, Raymond, said, “We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibers. In our endeavour to create eco-friendly, sustainable fabrics, R|Elan GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and luster. The use of R|Elan GreenGold is also a step towards achieving our goal of making our organization sustainable and environment-friendly.”