New store launched at AMR Mall ahead of festive season.
Rangita, the ethnic wear brand from Stellaro Brands (part of AceVector), has opened its fifth retail outlet in Hyderabad, located at AMR Mall, Moula Ali, Secunderabad. The launch, strategically timed before Rakshabandhan, Dusshera and Diwali, aims to offer shoppers a blend of contemporary and affordable ethnic wear.
The store offers a wide collection including kurtas, sets, bottoms, and festive wear, with prices starting from Rs 399. Rangita’s design-led range caters to modern Indian women seeking a balance between tradition and contemporary fashion.
“Our newest store in Hyderabad marks more than just an expansion. It reflects Rangita’s growing resonance with women seeking style, comfort, and affordability, all under one roof,†said Himanshu Chakrawarti, CEO, Stellaro Brands.
Building on the profitability of its existing stores, Rangita is now focusing on further expansion across Tier 1 and Tier 2+ cities in Andhra Pradesh and Telangana. The brand’s strategy hinges on high-footfall locations and delivering a premium in-store experience at accessible price points.
The AMR Mall store adds to Rangita’s current retail presence at Mantra Mall, DSL Mall, Odeon Mall, and GSM Mall, with more store launches in the pipeline.