Prima Printing opts for Kornit Atlas digital printer

Rosh Ha’ayn,
Israel

Kornit Digital, worldwide market leader in digital textile printing
technology, announced that Prima Printing, Melbourne, has purchased Kornit
Atlas for sustainable, digital direct-to-garment (DTG) production on demand. The business will focus on end-to-end process efficiency,
visibility, and control benefits by implementing the Custom Gateway workflow
software solution.

Servicing Australia, New Zealand, Singapore, South Korea, and
Japan, Prima is part of District Photo and Harrier companies, manufacturing
more than 450 different products encompassing dye sublimation, wall art, home
décor, photobooks, cards, calendars, and photographs. The business fulfills
global brands’ production needs via their white label service offering, with an
aggressive strategy of adopting innovative technologies, automating key
operations, and leveraging data to optimise labour, inventory, systems, tasks,
and departments, from order to shipment.

Amnon Judah, General Manager, Prima Printing, said that, many of
the clients have approached them, looking for a DTG partner with the scale and
IT capabilities to support their expansion, and Kornit has demonstrated both
the production capability and the practical expertise to be the strategic
partner that they need.

According to Ilan Elad, KDAP President, as brands, producers,
and fulfillers across all regions continue to discover, Kornit Digital provides
not merely efficient, eco-friendly production on demand, but an end-to-end
platform, from point of sale to shipment of finished goods, for making their
businesses more cost-effective, more accountable, more resilient, more
versatile, and better prepared for new challenges and disruptions. He added
that, Prima’s customers demand speed, quality, and reliability, and this
partnership will empower them to fulfill those.

Kornit Digital delivers
complete solutions, including digital printing systems, inks, consumables, software
and after-sales support. Founded in 2002, Kornit Digital is a global company,
headquartered in Israel with offices in the USA, Europe and Asia Pacific, and
serves customers in more than 100 countries worldwide.

Source: Kornit Press
Release

Image Sources: Kornit Press Release

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