Polygiene and Oceano Surfwear co-develop new collection
Both companies share a focus on sustainability - creating garments that stay fresh and last longer - reducing the impact on the environment
The brand Oceano is a reference in the surfwear market in Brazil and is also known to be a driving force for several sustainable projects aimed at preserving the oceans, not to mention the championships they organise on the coast of Brazil. The collection Legends with Polygiene Stays Fresh technology has been developed in close cooperation with surfer icon Everaldo â€œPatoâ€ Teixeira and is now available in stores and Oceanoâ€™s webstore.
The products are all developed in Brazil and the search for sustainable materials is an important part of Oceanoâ€™s identity – bringing comfort, lifestyle and a free spirit to wear and feel nature. It is both fashion and a way of living, thus serving all the needs of sport lovers. Both companies share a focus on sustainability – creating garments that stay fresh and last longer – reducing the impact on the environment.
“Well, it’s very important to have Polygiene in this project, since my idea always has been that Oceano should create a collection that focus on preserving the oceans and reducing the impact on the environment in general. The Polygiene technology made the difference in this collection, as in addition to keeping the shirts away from the washing machines for longer, and avoiding odours, it also gave a special touch to the fabric,â€ said Everaldo â€œPatoâ€ Teixeira, professional surfer.
Affonso Eggert, founder and CEO of Oceano Surfwear, added, “We chose Polygiene’s anti-odour treatment because with this finish we can use our shirts more and wash them less, thus reducing the environmental impact.â€
The Legends collection shirts have Stays Fresh technology from Polygiene and are dedicated to Brazilian surfing icon Everaldo â€œPatoâ€ Teixeira, giant wave surfing athlete and multi board rider from the series NALUPELOMUNDO on Brazilian TV channel OFF, and sponsored by Oceano Surfwear. The t-shirts come with a guarantee that you can wear more and wash less – lightening the load on our planet and our oceans.
â€œBrazil, with its huge local market, is of great interest for us. It has recently started to take off and we therefore plan for a steady growth the coming years. The fact that Brazil is starting to be an important player within the surfing world, where our technologies are a perfect fit, is of course a great added benefit as well,â€ added Ulrika BjÃ¶rk, CEO of Polygiene.
As the world leader in stays fresh technologies, Polygiene is aiming to change the way people view products â€“ from fast consumables to durables. Polygiene treats clothes, accessories, home products, and textiles to help people stay fresh, wash less and let clothes and products live longer. Over 300 global premium brands have chosen to use the Polygiene brand with their products. With the wholly owned subsidiary Addmaster Holdings Limited, the company offers solutions for both soft and hard surfaces.
Oceano Surfwear was started in 1980, in the Santa Catarina city of Joinville, by a passionate surfer who decided to manufacture surfboards, with his soul coming directly from the ocean. From surfboards, the connection with surfing started to inspire to print men’s t-shirts, which became an opportunity. The new segment was a success and today it is part of its history, essentially connected with the surfer lifestyle in collections that bring a feeling of â€œfoot in the sandâ€ to whoever wears it. Today they have 766 points of sale and one concept and flagship store in Balneario Camboriu â€“ Santa Catarina, in southern Brazil, serving as a reference to the brand concept for its consumers to have a true experience and feel all the vibe that the brand provides and offers to its consumers and surfers.