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Indian Textile Journal
Home » PDS platform augments brand positioning and corporate governance
Industry Update

PDS platform augments brand positioning and corporate governance

Rakesh RaoBy Rakesh RaoJanuary 1, 20222 Mins Read
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PDS Multinational Fashions Ltd – a design-led sourcing, manufacturing & supply chain platform catering to leading brands and retailers globally with a presence in over 22 countries – is no longer just a fashion company. The company has evolved into a truly global design and innovation-driven plug and play platform. PDS is gearing itself for the next phase of growth, which is driven by expanding geographic footprint, catering to new categories, and increasing wallet share through strategic sourcing agreements. As PDS embarks on this journey, it is also taking steps to further strengthen its brand positioning and augment the corporate governance at PDS and its key subsidiaries. Such a robust governance framework enables PDS and its key entities to benefit from a diverse and highly experienced Board of Directors.

With an aim to exemplify simplicity and agility, the company has changed its name to “PDS Limited”. The new name ‘PDS Limited’ associates with the core values of integrity, transparency, and customer-centricity and positions the brand as a Global, Collaborative, Digital & Ethical Platform. Digitization is one of the key priorities of PDS to enable innovation, efficiency, and the creation of multi-channel business opportunities both horizontally and vertically. Hence, PDS has encompassed the word “Digital” in the new logo. The company also has recently revamped its website to showcase its new and contemporary approach.

PDS has further augmented its Board with the appointment of two new directors. With this addition, PDS now has five new Board of Directors. With their diversity, experience, and global backgrounds, the new Board of Directors is going to steer PDS in its next phase of growth. PDS will continue to gain from the immense expertise of Deepak Seth as Non-Executive Chairman and Pallak Seth as Non-Executive Vice-Chairman, who will continue to serve the PDS Board.

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