“We are Raisinâ€Â, proclaims a board, as Parvati Fabrics, roped in the actor, Bhumi Pednekar as brand ambassador to launch its new brand ‘Raisin’ in a grand show at the JW Marriott, Juhu, Mumbai very recently. The womenswear brand, raising the bar on comfort values of apparels, has everything the modern woman wants — comfort, fashion and softness.
Parvati Fabrics Ltd, is well-known as leaders in manufacturing and trading across India as well as exporting high quality fabrics and designer women’s wear to various countries all over the world. After successfully functioning for over 30 years, they decided to challenge their innovation and launch Raisin — a contemporary clothing line for the modern Indian woman.
Their aim behind the launch is to keep up with trends and create a range of apparel that successfully reflects the essence of a modern woman. Keeping this in mind, their overarching objective is to give the consumer a chance to connect with the manufacturer. With Parvati Fabrics providing a strong backbone, Raisin fearlessly ventured into the fashion retail space, representing a perfect blend of Indian culture and modern influences. One of Raisin’s visions is also to position itself as a brand that provides modern women contemporary fusion wear that is not only exceptionally comfortable, but also stylish! The clothing line comes in a variety of styles including dresses, kurtas, tunics and more – making Raisin an ideal choice for the women of today.
The women’s wear segment contributes 38% to the total apparel market in India. With an increase in the number of working women in our country, the purchasing power that Indian women possess today has increased too; making the women’s apparel market one of the fastest moving segments in India.
Vikash and Vishal Parcheriwal are the co-founders of Raisin – a contemporary clothing line for the modern Indian woman and Managing Directors of Parvati Fabrics Ltd. “Our vision was to create a brand that sustains for decades and is known to provide comfortable fashion to today’s modern women.The main challenge was to create products that were affordable for our target audiences without compromising on quality and comfort. Today, even though the latest fashion is easily accessible to consumers online, we wanted to give consumers a chance where they can physically view trends online and then make an informed purchase decision. Most brands are available through the mediums of MBOs and EBOs only; Raisin wants to reach a larger audience through its SIS retail model. We’ve carefully created products that are not only affordable, but also high in quality and comfort and we’re hoping the market will embrace it!†said Vikash and Vishal Pacheriwal, Co-Founders, Raisin.
Renowned actress Bhumi Pednekar launched Raisin – a contemporary line of fusion wear for the modern women of today. Bhumi is everything Raisin stands for  she is adaptable, versatile, classy and would never compromise comfort for style, just like Raisin!