Sisley debuted its new concept store in Berlin, the first-of-its-kind worldwide. The shop, at 12 Neue Schönauser Strasse, is in a highly prestigious location among some of the most exciting retailers in the citys Mitte neighbourhood: 14 oz and The Kooples.
The new Sisley concept store Rich&Raw, which encapsulates the brands fashion – and, at the same time, its genuine, contemporary and cosmopolitan identity – transforms shopping into a sensorial experience and the brand into a form of performance art.
Sisley finds itself alongside some of the German capitals coolest shops, including Mitte 14oz and The Kooples. Those who enter Sisley undergo a novel, dreamlike experience, discovering a magical place where the future cohabits with cultural and historical signals from the past. In order to enhance the impact of the Sisley brand, each new shop will have its own distinctive nature and unique features.
The concept for the new Berlin store is inspired by Bernardo Bertoluccis masterpiece The Dreamers: the atmosphere is that of a period Paris apartment, originally luxurious, whose young occupants endow it with a sense of freedom, style and seduction. The vitality of Sisley is expressed in sophisticated interiors, which despite bearing the marks of time, are sensual yet pure – like the dreams of youth.