Myntra celebrates sibling relationships with the launch of a new ad campaign

Myntra, with 10,000 options has one of the largest assortments of premium Rakhis and also offers over 1,00,000 handpicked gifting options across various categories.

Myntra has rolled out its campaign for Raksha Bandhan, featuring the sibling duo Arjun Kapoor and Khushi Kapoor, who will be a part of two ad films and more shorties. The ‘Tyohar Ready with Myntra’ campaign positions the platform as a one-stop- destination for all gifting needs this festive season with a spotlight on Rakhi. Myntra, with 10,000 options has one of the largest assortments of premium Rakhis and also offers over 1,00,000 handpicked gifting options across various categories. Additionally, to cater to every aspect of the celebration, Myntra has added over 30,000+ new trendy styles to its festive apparel selection.

The platform’s extensive festive range covers everything from traditional Rakhis to modern apparel and premium gifts, ensuring that customers can find the perfect items to celebrate their sibling bonds. Myntra seeks to simplify the Rakhi shopping experience for millions of customers, both new and existing, helping them prepare for the festivities with ease and style.

Leveraging Myntra as one of India’s premier destination for fashion, beauty, and lifestyle, the campaign featuring Arjun and Khushi Kapoor will be amplified via a 360-degree approach across various media channels, social media and creator. As a part of the platform’s multi-channel activation, 20 plus content creators are set to drive buzz via visual content that showcases select fashion ranges, ethnic wear and other noteworthy festive fashion segments for Rakhi.

Building intrigue for the campaign, both Arjun Kapoor and Khushi Kapoor had posted a video on their social handles a couple of days before the release of the ad film, titled ‘Aapke Khushi Arjun Ayenge,’ hinting at a collaboration and informing their fans that they would be coming together for a project. This video went viral moments after being posted, with the netizens speculating about the nature of their collaboration.

The ‘Tyohar Ready with Myntra’ campaign aims to solidify Myntra’s position as the ultimate shopping destination this Raksha Bandhan, showcasing its extensive range of premium and curated gifting options. By partnering with over 100 international, domestic and homegrown brands, the platform offers gifting options across 50 key gifting categories. The popular brands from Myntra’s Rakhi Gift Store include Giva, Swarovski, Ferns and Petals, IGP, Floweraura, Interflora, Marriott, Accessorize, MAC, Bobbi Brown, Arata, David Off, Jaguar, Mocobara, Homecentre, Pure Home+Living,  Kama Ayurveda, MAC, Bath & Body Works, Guess, Boat, Noise, Fossil, Lacoste, Zoop, Chumbak among many others.

Speaking on the Rakhi campaign, Abhishek Gour, Director, Brand and Digital Marketing, Myntra, said, “We’re thrilled to bring together Arjun and Khushi Kapoor for the first time on screen in our Rakhi campaign. Their sibling chemistry perfectly embodies the spirit of Raksha Bandhan. Our extensive Rakhi selection, premium gifting options, and trend-first festive fashion are enabling customers to celebrate this Rakhi at its best. This campaign also aligns perfectly with Myntra’s position of being the one of India’s most loved destinations for fashion and our recent foray into the gifting space.”

Building intrigue for the campaign, both Arjun Kapoor and Khushi Kapoor had posted a video on their social handles a couple of days before the release of the ad film, titled “Aapke Khushi Arjun Ayenge”, hinting at a collaboration and informing their fans that they would be coming together for a project. This video went viral moments after being posted, with the netizens speculating about the nature of their collaboration.

The “Tyohar Ready with Myntra” campaign aims to solidify Myntra’s position as the ultimate shopping destination this Raksha Bandhan, showcasing its extensive range of premium and curated gifting options. By partnering with over 100 international, domestic and homegrown brands, the platform offers gifting options across 50 key gifting categories. The popular brands from Myntra’s Rakhi Gift Store include Giva, Swarovski, Ferns and Petals, IGP, Floweraura, Interflora, Marriott, Accessorize, MAC, Bobbi Brown, Arata, David Off, Jaguar, Mocobara, Homecentre, Pure Home+Living,  Kama Ayurveda, MAC, Bath & Body Works, Guess, Boat, Noise, Fossil, Lacoste, Zoop, Chumbak among many others.

Speaking on the Rakhi campaign, Abhishek Gour, Director, Brand and Digital Marketing, Myntra, said, “We’re thrilled to bring together Arjun and Khushi Kapoor for the first time on screen in our Rakhi campaign. Their sibling chemistry perfectly embodies the spirit of Raksha Bandhan. Our extensive Rakhi selection, premium gifting options, and trend-first festive fashion are enabling customers to celebrate this Rakhi at its best. This campaign also aligns perfectly with Myntra’s position of being the one of India’s most loved destinations for fashion and our recent foray into the gifting space.”