Bengaluru and Vancouver
Flipkart and
Myntra have announced that they will source sustainable packages and man-made
cellulosic fibers in collaboration with Canopy.
The companies realize that forests play an essential role in
maintaining the stability of the climate. They also preserve diversity and
protect the rights of the local communities. The Canopy’s Pack4Good and
CanopyStyle initiatives have been joined by Myntra and Flipkart to extend their support to
move towards sustainable material sourcing and packaging. The companies have
also announced that they will be shifting to single-use plastics in their
packaging. They will be using sustainable alternatives like eco-friendly paper
shreds, replacing bubble wraps with carton waste shredded material,
According to the initiative, the two Flipkart groups will be
sourcing sustainable forest-derived products and will use alternative
next-generation solutions for raw materials which were earlier taken from
forests. As per the commitment, the companies are going to focus on the
following initiatives in the next three years-
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They will
increase the utilization of recycled materials in packaging.
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They will
increase the use of digital marketing, communication, and accounting methods.
?
They will
be using reusable packaging systems for intra business activities.
?
They will
encourage the use of recycled, reusable, and FSC certified paper.
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They will
design refillable shipping boxes in order to reduce corrugated paper.
?
The
companies will be adopting the best practice related to circular economy
innovations.
?
They will
increase the use of man-made cellulosic fibre for in-house products like viscose,
lyocell, rayon, and modal.
According to Nicole Rycroft, Executive Director, Canopy, India has a
great potential to become a global leader in the production of next-generation
clothing and packaging. He also said that Canopy is delighted to collaborate
with Flipkart to achieve the goal of environmental stability.
According to Hemant Badri, Senior Vice-President, Flipkart, the
company is pleased to join the initiative by Canopy which will help to save the
ancient and endangered forests of the world.
Source – Canopy Planet
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