Microban International, a provider of textile odour control and prevention technology, will relaunch its textiles division globally this month. As a part of the initiative, the company will introduce a complete brand refresh, including a new website and revamped marketing collateral for its brand partners.
The relaunch of its global textile division builds upon Microban’s debut of its recent odour capture and antimicrobial products including Excalibur and Scentry. Microban recently also received Bluesign approval for its ZPTech, a wide-spectrum antimicrobial technology for textiles used by more than 60 leading sports, athleisure, apparel and footwear brands.
According to the company, brand partners and consumers will see an entirely new Microban, from next generation technologies and freshness solutions to a new logo, positioning and tagline. The branding will debut at Outdoor Retailer Summer Market in a redesigned booth, where visitors will experience the latest in odour control science at the Microban ‘Fresh Bar’.