Messe Frankfurt’s Techtextil India goes hybrid in 2021

The new hybrid
edition of Techtextil India poised to be held from 1 – 3 September 2021 at Hall
4, Bombay Exhibition Centre, Mumbai, will connect technical textile players
from across the globe through its multimodal platform. The combination of
physical and digital platforms will enable exhibitors to connect with wider
audiences, increase their market presence and expand their business alliances significantly.

The demand for
medical textiles, particularly spun bond nonwovens have skyrocketed ever since
the onset of the pandemic. Geotextile products in India have also experienced a
strong leap in demand supported by government’s continual investments in the
development of highways and roadways. With a manifold of opportunities lying
ahead for the technical textile segment, it is crucial for the players to
increase their market presence and build networks to effectively leverage
imminent demands.

Over the years, the
editions of Techtextil India have been instrumental in uniting the technical
textile fraternity and creating an atmosphere of collaboration through its
physical platform. However, the new hybrid edition that is set to be held from
1 – 3 September 2021 will not only physically, but also digitally unite
exhibitors from the technical textile industry with key buyers and suppliers
PAN India and worldwide.

While the physical
fair offers the benefit of face-to-face interaction under strict observance of
safety protocols, the digital platform will help exhibitors increase their
brand exposure and interact with potential buyers from across the globe via
features such as live streaming, video calls, live chats and more. Live product
demonstration on dual platforms will further enable exhibitors to showcase
their products and new emerging technologies to a vast array of business
attendees.

The hybrid fair will
also make collaborative engagements extremely simple through its AI assisted
platform. Potential suppliers will be automatically matched when buyers launch
product or service queries, following which virtual appointments can be set-up
at a mutually agreed upon time. 

Organiser of the
fair, Messe Frankfurt India, is also looking forward to incorporate online
panel discussions and knowledge programmes to impart erudite market insights
and rejuvenate confidence among players across the 12 application areas of
technical textiles.

Currently the Indian
technical textile industry is pegged at USD 19 billion (growing at a CAGR of 12
per cent since the past five years) and accounts to approximately 13 per cent
of India’s total textile and apparel market*. With new demands arising in the
segment, the hybrid edition of Techtextil India 2021 will enable technical
textile players to engage with businesses beyond geographical constraints,
forge new alliances and gain specialised insights to strategically quip
themselves for the new normal.