Messe Frankfurt acquires Source Africa, ATF
Messe Frankfurt, one of the worldâ€™s leading trade show organisers, has acquired Source Africa and ATF, two of Africaâ€™s largest textile, apparel and footwear shows.
Messe Frankfurt, one of the worldâ€™s leading trade show organisers, has acquired Source Africa and ATF, two of Africaâ€™s largest textile, apparel and footwear shows. This acquisition will supplement Messe Frankfurtâ€™s current portfolio of textile related trade shows under the umbrella of Texpertise Network. Previously, the shows were hosted by oragniser LTE.
â€œWe believe that Messe Frankfurt South Africa possesses the resources, skills and experience, globally and with the help of our Texpertise Network, to grow these events further,â€ said Konstantin von Vieregge, CEO of Messe Frankfurt SA. â€œWe are honoured that LTE has selected us as preferred partners, and look forward to working with them to ensure we take both events to a new level. Messe Frankfurt SA is committed to ensuring the growth of these industries in South Africa, and wants to expose the countryâ€™s potential to the rest of the world.â€
â€œThe primary reason for Source Africa and ATF is to promote African made apparel, textiles and footwear and to encourage interaction between international and regional buyers, manufacturers and suppliers. The event also aims to boost investment into the region and ensure sustainable job creation within the sector,â€ explained William Scalco, member at LTE.
Source Africa is scheduled to take place at the Cape Town International Convention Centre (CTICC) during June 20-21, 2018. The 2017 ATF trade show will take place during November 21-23 at the CTICC in Cape Town. With this acquisition, Messe Frankfurt strengthens its textile activities in Africa.
In October 2017, Messe Frankfurt will partner for the first time with Africa Fashion and Sourcing Week in Addis Abeba, Ethiopia. As part of the partnership, the three new trade fair brands Texworld Addis Abeba, Apparel Sourcing Addis Abeba and Texprocess Addis Abeba will be launched within the Africa.
CATEGORIES Industry Update