MAS Holdings invests in HeiQ AeoniQ: A sustainable alternative to synthetics
With this investment, MAS Holdings becomes the first manufacturer to partner with HeiQ AeoniQ in their efforts to provide a sustainable alternative to polyester and nylon.
MAS Holdings, a global apparel & textile manufacturing and tech conglomerate, headquartered in Sri Lanka with a global footprint across 16 countries, secures a stake in HeiQ AeoniQ as part of its Plan for Change initiative to support the development of next-generation cellulosic filament fibers to replace polyester and nylon.
HeiQ from Switzerland, leader in materials innovation, and MAS Holdings, a global apparel & textile manufacturing and tech conglomerate headquartered in Sri Lanka, and the largest apparel and textile manufacturer in South Asia with approximately $ 2 billion in turnover, entered a partnership for MAS to secure a stake in HeiQ AeoniQ GmbH, a subsidiary of HeiQ Group that will produce HeiQ AeoniQ, a climate-positive cellulosic yarn.
With this investment, MAS Holdings becomes the first manufacturer to partner with HeiQ AeoniQ in their efforts to provide a sustainable alternative to polyester and nylon. The investment to be made by MAS Holdings is part of the group’s strategy to drive a positive environmental impact. The MAS Plan for Change aims to generate 50 per cent of the company’s revenue through sustainable products by 2025, revolutionising the textile industry with a focus on innovation, sustainable sourcing, and pioneering circularity at scale.
With the closing of this deal, HeiQ and MAS agreed to a 5-year Offtake Agreement for 3,000 tons of HeiQ AeoniQ yarn in 2025 and 5,000 tonne per year from 2026 to 2029, valued by HeiQ in the aggregate to $ 100 million. MAS will finalise this commitment within a stipulated time period after achieving milestone 1, and a mutual plan for commercialization. HeiQ and MAS firmly believe that rapid scaling is key to facilitating the fast adoption of sustainable, circular technologies such as HeiQ AeoniQ.
HeiQ AeoniQ: A game-changer for the textile industry
Since Q4 2021, HeiQ’s launch of the HeiQ AeoniQ technology has been attracting the attention of major global players in the textile and clothing industries.
With the proprietary manufacturing method, for the first time in history, a cellulosic filament yarn can be made from a wide range of non-valorised feedstock and is able to reproduce comparable performance features of polyester or nylon, while being sustainable and endlessly circular.
The HeiQ AeoniQ pilot plant in Austria is manufacturing this revolutionary continuous cellulosic filament yarn since Q3 2022, with up to a 100 tonne capacity to be upscaled up to 300 tons by the end of 2023.
The HeiQ AeoniQ production scale-up is planned to have its definitive boost by early 2026 with the construction of an entirely new gigafactory capable of a 30,000-tonne output per year, in a $ 250 million estimated investment.
Carlo Centonze, CEO of HeiQ Group, said, “Since the beginning, HeiQ has pioneered textile innovation, revolutionising sustainable functionality and enhancing the lives of billions. Now, with the introduction of HeiQ AeoniQ, we solidify our unwavering commitment to disrupting the textile industry—a sector that has long held the dubious distinction of being the world’s second-largest polluter. MAS’ investment and offtake agreement serves as resounding proof that leading textiles value chain players recognise HeiQ AeoniQ as the ultimate game-changer, placing their trust in its transformative power, and is a natural result of the confidence built over a decade that HeiQ and MAS have been doing business together”
Suren Fernando, Group Chief Executive Officer of MAS Holdings,adds, “MAS was built on the foundational belief of doing the right thing. As a global organisation nurturing over 100,000 individuals, we are convinced of our responsibility to drive positive change within the apparel industry through sustainable product solutions. We believe that this investment is an important step in our efforts to reshape our industry by driving innovation, collaboration, and scale. With HeiQ AeoniQ as a key catalyst, we are poised to pave the way for a more sustainable future.”
Polyester and nylon, two oil-based fibres, virtually non-recyclable, account for about 70 per cent of all the global textile production, they take between 350 to 1000 years to degrade in nature, are currently close loop recycled at less than 1 per cent, and are at the origin of 35 per cent of the microplastics that can be found in today’s oceans. HeiQ AeoniQ was innovated and is being hyper-scaled up to change this course of action.