Make in India: Weaving a spell!

Gottfried Abrell, CEO of the Swiss-based air engineering giant Luwa India, is a stickler of precision and quality in adopting technology. When he launched a MultiCell Filter MCV at the recently-held India-ITME 2016 in Mumbai, he beamed with a broad smile when he announced that the filter system is 90 per cent Made in India. “We have used best raw materials, quality steel, all sourced from India,” he said proudly. With many multinationals in India, setting a firm foot on the Indian soil, vowing to go all-out for Make in India, the Indian entrepreneurs are already claiming that 100 per cent Made in India textile goods are sweeping over nations across the seas.

No doubt, the textile industry in India is fast responding to the clarion call of the Prime Minister, Narendra Modi – Make in India. The new mantra is slowly and steadily penetrating through the complex supply chain of the textile industry – from fibres and spinning to the retail end.

Premium khadi! No one thought of it a few years ago!. Now Raymond recently signed a partnership with Khadi Village and Industries Commission to promote khadi globally. “We are trying to uplift khadi from common fabric to a fashion fabric,” says Gautam Singhania, Raymond CMD. For the 11 lakh people who are employed in khadi industry, it is the beginning of a dream come true reality.

Here is another Made in India success story! Explore the world of fluid fashion with LIVA, says Aditya Birla Group, which is rewriting the history of fashion with its revolutionary fibre. Birla Cellulose is already a favourite of global brands who are delighted to be working with a fibre that is glamorous and at the same time, as close to nature as one can get. And nature never goes out of style, as the bright and beautiful in India are discovering through Liva Viscose.

Make in India has spawned an enthusiastic breed of entrepreneurs, who are eagerly hitching onto the concept. Even the not-so-glamorous machinery side shows unflagging interest. “This is a weaving machinery that we have developed with 100 per cent Indian materials and technology,” says Dilip J Dhamanwala, Director of the Surat-based Lifebond Machines Pvt Ltd. The machine does him proud since he has been selling such machines at a time when even cheap Chinese weaving machines are flooding the market.