Madame expands its fashion footprint in Northeast India
Located in the vibrant city of Dimapur, the store offers a curated collection of the latest trends in women’s apparel and accessories.
Madame, India’s leading women’s fashion brand, proudly announces the launch of its sixth outlet in Northeast India, marking its debut in Nagaland. Located in the vibrant city of Dimapur, the store offers a curated collection of the latest trends in women’s apparel and accessories, reinforcing Madame’s commitment to delivering contemporary fashion to its growing customer base.
Adding a touch of glamour to the launch, the event was graced by the presence of Ruopfuzhano Whiso, Miss Universe Fourth Runner-Up 2024 and a celebrated figure in the region. The new store, located on Nyamo Lotha Road, Dimapur, strengthens Madame’s presence in Northeast India, complementing its existing stores in Gangtok, Guwahati, Imphal, Itanagar, and Siliguri. This expansion underscores the brand’s commitment to bringing contemporary western fashion across the region.
Speaking about the expansion, Akhil Jain, Executive Director, Madame, said, “Northeast India has always been a significant market for us, given its vibrant fashion culture and discerning customer base. The fashion-forward women of Nagaland have always impressed us with their unique sense of style. The opening of our first store in Nagaland is a step towards bringing our unique fashion collections closer to the people of the region and we are excited to become a part of their fashion journey. We look forward to fostering a strong connection with our customers in Dimapur and beyond.”
From its humble beginnings Madame has evolved into a powerhouse of fashion with over 900 points of sale nationwide. The brand’s journey to becoming a retail giant reflects its deep understanding of changing consumer preferences and its ability to adapt to evolving fashion trends.
The Dimapur store features Madame’s complete range of western wear, including casual wear, workwear, and party wear, catering to various lifestyle needs of contemporary women. With the launch of its Dimapur outlet, Madame continues its mission to inspire fashion-forward choices and strengthen its foothold in the Northeast. The brand’s philosophy of Be Everyone U R encourages women to embrace their multifaceted lives. Offering looks for every season and styles for every reason, Madame aims to empower women through fashion.
About Madame Fashion
Founded in 1993, Madame is a leading women’s western-wear brand. It offers a wide range of stylish apparel and accessories, catering to casual wear, and party wear segments. With a global outlook, Madame boasts over 170 exclusive stores in tier I and tier II cities across India. Since opening its first store in 2002, Madame has experienced exponential growth, with over 900 retail touchpoints nationwide. The brand also maintains a strong online presence through leading e-commerce platforms like Myntra, Ajio, Flipkart, and Amazon, along with its own online store, madameonline.com.
