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Welspun supports cotton growers through WelKrishi

Sep 23, 2021
Welspun supports cotton growers through WelKrishi

Underscoring its ESG focus and commitment to sustainable business practices, Welspun India Limited, is supporting BCI (Better Cotton Initiative) and organic cotton (non-GMO) as part of its WelKrishi program.

In association with government and international organizations, the initiative is committed to educating and assisting the farmers associated with Welspun in sustainable agronomic know-how, post-harvest handling, market linkages, access to finance, and awareness on social issues. All administrative costs are borne by Welspun.

Dipali Goenka, CEO & Jt MD, Welspun India Limited, commented that, sustainable cotton farming is the key to unlocking a radical transformation across the textile value chain in the interest of environmental conservation while lifting millions of people out of poverty by providing a more stable income and improved working conditions.

Under the initiative, Welspun has set up farm field schools to train farmers in sustainable agronomic know-how and equip them with the necessary technological skills. Besides education and awareness-building, it is providing non-GMO cotton seeds to organic farmers at a subsidized rate of 25-50%.

Welspun has also rolled out Sourcetrace, a complete farm management solution, designed to empower the farmers with visibility into the entire agriculture value chain from the field to the market. Besides alerting the users about issues with the crop, the app delivers expenditure information to the farmers while enabling seamless audits of the area under cultivation.

Further, the initiative saw the brand offering financial support to farmers to deploy water-saving farming equipment, contributing INR 8,000 per farmer for sprinkler and INR 20,000 per farmer for drip irrigation system. Since 2017, the WelKrishi project has empowered over 15,000 farmers and 75,000 farm workers across more than 375 villages in Telangana, Maharashtra and Gujarat to sustainably produce more than 20,000 metric tons of cotton.

Source: APN News

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