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Smriti Irani launches Project SU.RE at LFW

Aug 30, 2019
Smriti Irani launches Project SU.RE at LFW

The Union Minister for Textiles, Smriti Zubin Irani, launched Project SU.RE, India’s biggest commitment towards sustainable fashion. The project has been developed by the Ministry of Textiles, The Clothing Manufacturers Association of India (CMAI) and IMG Reliance, the leader in sustainable fashion in India.

The launch of project SU.RE at the Lakmé Fashion Week Sustainable Fashion Day this year was supported by United Nations in India, Lenzing EcoVero that stands for ecologically responsible production of viscose fibre made from the renewable wood, and R|Elan that produces GreenGold fibre made from 100 per cent used PET bottles with one of the lowest fibre carbon footprints globally.

SU.RE stands for ‘sustainable resolution’ — a five-point agenda for the industry to move towards fashion that contributes to a clean environment. The signatories to this are 16 of India’s top fashion and retail brands: Aditya Birla Fashion and Retail, Arvind Fashions, Bestseller, Biba, Future Group, House of Anita Dongre, 109F, Lifestyle, Levis, Max, Raymond, Shoppers Stop, Spykar, W, Trends, and Westside. The signatories have pledged to source and utilise a substantial portion of their total consumption using sustainable raw materials and processes, by the year 2025.

Project SU.RE will encourage sustainability goals for the industry to reduce its carbon emissions, increase resource efficiency, tackle waste and water management, and create positive social impact to achieve the goals set out in the UN Sustainable Development Goals 2030.