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Shoptimize, G.O.A.T. Brand Labs join for D2C growth

Aug 06, 2021
Shoptimize, G.O.A.T. Brand Labs join for D2C growth

Pune, Maharashtra

Shoptimize, a global D2C eCommerce platform, has announced a collaboration with G.O.A.T Brand Labs to accelerate growth for D2C brands in India.

The collaboration will enable G.O.A.T’s D2C lifestyle brands to leverage Shopitimize’s powerful growth platform and its in-depth sector specific expertise to help digitally-native brands in the lifestyle space (fashion, home, nutrition, beauty and personal care) scale and grow. Shoptimize has successfully grown large enterprises such as Whirlpool, Luminous, and Haldirams, as well as several digital-first start-ups such as Aadyaa, Paio and Iba Cosmetics.

The global pandemic led to changes in consumer behaviour and the majority of the new crop of consumer-focused brands that followed the direct-to-consumer (D2C) approach saw a significant increase in revenue and sales in 2020 and 2021. Traditional brands have also recognised the potential in this channel and are venturing into D2C. Shoptimize has been working in this space through its growth platform, which provides AI driven real-time insights and recommendations to grow businesses for D2C eCommerce platforms.

G.O.A.T. Brand Labs focuses on lifestyle brands and provides them with funding, seamless data insights and deep expertise in brand building, digital marketing and product development. G.O.A.T Brand Labs was launched by Rishi Vasudev along with Rameswar Misra.

Rishi is the former CEO of Lifestyle International, former SVP and Group Head for Fashion (Flipkart and Myntra). Rameswar used to run his own D2C apparel brand called Turms and was an SVP at Voonik prior to that.

Source: india

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