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Pandemic leads to surge in demand for sustainable items

Apr 01, 2021
Pandemic leads to surge in demand for sustainable items

As the one year of many countries going into lockdown approaches, new research from the U.S. Cotton Trust Protocol reveals that 69 per cent of brands and retailers believe that the pandemic has emphasized the importance of environmentally friendly products to customers – with two thirds (61%) also noting that there has been an increased demand for sustainable products.