Pandemic leads to surge in demand for sustainable items

Pandemic leads to surge in demand for sustainable items

A year into lockdown, research finds sharp increase in consumer demand for sustainable products and business practices.

As the one year of many countries going
into lockdown approaches, new research from the U.S. Cotton Trust Protocol
reveals that 69 per cent of brands and retailers believe that the pandemic has
emphasized the importance of environmentally friendly products to customers –
with two thirds (61%) also noting that there has been an increased demand for
sustainable products.

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