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Messe Frankfurt India joins hand with CITI for Gartex

Jul 15, 2021
Messe Frankfurt India joins hand with CITI for Gartex

New Delhi

In a bid to provide strong business push to the textile and apparel sector, CITI has signed an MoU with Messe Frankfurt India and MEX Exhibitions Pvt Ltd, organisers of India’s leading textile and garment machinery and accessories fair. The strategic partnership aims to reconnect the textile and apparel value chain for business at the first hybrid edition of Gartex Texprocess India and support the sector as it recovers from the effects of the pandemic by enabling reach to domestic and international buyers through the show’s new multimodal format.

S Sunanda, Secretary General, Confederation of Indian Textile Industry stated that, CITI is happy to partner with Gartex Texprocess India, which has proven to be a credible platform for business and are confident that with the organiser’s vision and the platform’s hybrid format, they can facilitate the growth, development and business collaborations within the industry. 

Gaurav Juneja, Director, MEX Exhibitions Pvt Ltd, said that, by partnering with CITI, they intend to bring greater participation and product showcases on the show floors of Gartex Texprocess India. The support and reach of CITI will go a long way in bringing the industry together and creating opportunities for trade and investment.

The organisers have also announced that the fair will be held from December 03 – 05, 2021, instead of its originally planned schedule in August 2021. This move ensures better planning flexibility for exhibitors and will render a stronger B2B engagement experience through its physical and virtual platforms.

According to Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, they believe that the support and reach of CITI will bring in strong value to the fabric segment of their trade fair while opening doors to lucrative business engagements for the industry.

Messe Frankfurt India and MEX Exhibitions Pvt Ltd are set to host a Digital Symposium series on crucial industry topics for the hybrid edition. The symposium will play a significant role in highlighting emerging trends and keeping business players engaged in the field of textile and garment manufacturing so they can prepare themselves according to the changing dynamics of the industry.

Given that the textile and apparel manufacturing is changing with more focus and demand for sustainable solutions and circular economy, a wide set of industry topics will be addressed covering the changing trends across global fibre and yarn business, benefits of recycling in textile and retail segments, denim design, as well as insights depicting the way forward for garment wet processing manufacturers.

While both the physical and virtual platforms will showcase a plethora of products with live demonstrations, the physical show will be divided in major zones - Embroidery Zone, Garmenting and Apparel Machinery, Digitex Show, Denim Show, India Laundry Show and Fabrics & Trims Show.

The virtual show, will place emphasis on product showcases as well as exhibitor search. Both of these segments will be driven by an “AI matchmaking tool”, enabling visitors to connect with the exhibitors based on their individual product requirements.

CITI represents the major leading regional and industry associations and 18 major corporate members, thus, covering the entire textile value chain from farm to garments and made-ups and the textile machinery industry. It is the only National Association which covers the entire spectrum of the T&C Industry spanning both domestic and export market.

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt - 60 percent% and the State of Hesse - 40 percent%.

 

MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of over four decades in the advertising industry, over 25 years in publishing and 19 years in exhibitions. The company has produced more than 100 market-leading trade exhibitions for various segments in addition to publishing various magazines and advertising trade directories of repute. Successful exhibitions are conducted all over India, Dubai, Singapore and Thailand.

Source: Gartex Press Release

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