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Lycra Company introduces Lycra Adaptiv Fibre

Sep 21, 2021
Lycra Company introduces Lycra Adaptiv Fibre

Wilmington Del, United States

The LYCRA Company, a global leader in innovative solutions for stretch and performance technologies for the apparel industry, has introduced a breakthrough technology, LYCRA ADAPTIV fibre.

This fibre allows garments to have a better fit for various lifestyles, movements and different body types. The accompanying new brand identity, LYCRA ADAPTIV was created to communicate these new and beneficial motion attributes.

Made from a revolutionary polymer, this patent-pending, adaptive fibre has a unique chemistry that allows it to adjust to a wearer’s functional needs in a hybrid manner. This means that when the wearer is at rest, the polymer adapts its compressive holding force to deliver the right fit, shape and control. And when the wearer is in motion, the polymer adapts its elasticity to deliver improved comfort in motion and a second-skin effect allowing the garment to stay in place better. Garments made with fabrics containing LYCRA® ADAPTIV fibre are durable and are also easier to put on and take off.

The LYCRA Company has conducted internal studies to assess wear performance by comparing fabrics and garments containing LYCRA ADAPTIV fibre versus the same fabrics and garments containing only generic spandex.

The LYCRA Company worked with DIP agency to develop a new LYCRA sub-brand identity that communicates the “adaptive” nature of this new fibre. The global agency FCB was selected to develop the campaign “LYCRA ADAPTIV fibre Adapts to your world.” The campaign leverages computer-generated graphics to promote the adaptive nature of this ground-breaking spandex (elastane) fibre innovation.

The LYCRA Company innovates and produces fibre and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, sustainable solutions, and unmatched marketing support.

Source: businesswire INDIA

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