Greyweave, India’s leading
handmade carpets and rugs brand, is all geared up to invest Rs 7.5 million for
the firm’s offline expansion plan. With already topping the charts in terms of
India’s largest online organised collection of carpets and rugs of all styles,
the offline expansion will be a further shot in the arm for the company.
The offline expansion plan
will see the light of the day in two vibrant cities – Jaipur and Bengaluru. Out
of total investment of Rs 75 lakhs meant for offline presence for Greyweave,
Pink City and Garden City will get Rs 25 lakhs and Rs 50 lakhs respectively.
Two cities have been earmarked and finalised after in-depth data analysis and
comprehensive market research. Both the cities are witnessing growing demands
of organised collection of carpets and rugs of all styles.
Commenting on the offline
expansion plan in Jaipur and Bengaluru, Greyweave.com’s
CEO Vikas Gupta said, “We will leave no stone unturned to deliver our
best in Pink City and Garden City where people can come and experience the one
of the finest collection of carpets and rugs of all styles, that too handmade.”
“As we are already
topping the charts in terms of India’s largest online organised collection of
carpets and rugs of all styles, for us it becomes even more important to live
up to the expectations of our existing customers and prospective buyers. At
Greyweave, quality is of foremost importance, and that’s what we assure and
promise to deliver,” Gupta added.
“In addition to
opening channels for people who want to experience the product before buying,
offline expansion plan in Jaipur and Bengaluru is expected to generate
employment and jobs for locals too,” concluded Gupta.