Grado unveils its Spring/Summer 2021 collection

The
brand GRADO is a coming together of synergies from legacy brands Grasim (erstwhile
Gwalior Suitings) and OCM, with an intent to offer the entire product basket to
the consumers – ranging from synthetics to cottons to worsted, under the same
brand umbrella. Now, the brand is ready with a jaunty new Spring Summer 2021
collection, showcasing a fresh range of colours and designs, a perfect line-up
for the upcoming season as well as the weddings.

Summer
has always brought joy and hope to all – it’s been the season of fresh
beginnings, new fiscals, green shoots, colour and the onset of weddings. For
Indian households, weddings have been an important occasion and wherein people
need to look their best. GRADO too believes in the auspicious occasion of
marriage and the necessity for people to drape the perfect outfits.
Post-pandemic lockdown, the wedding season came as a ray of hope compelling people
to don the right garb.

This
year GRADO by GBTL offers wonderful fabric ranges-

·      
STREEZA – A premium 4-way stretch fabric epitomizing unique
combination of comfort, luxury and style – for Freedom of Movement. This fabric
is a flagship product of GRADO BY GBTL and is an innovative and differentiated
concept compared to the industry norm of using a Stretch filament in the
fabric.

·      
PICASSO – It is a unique blend of TR fibres which is
dyed at fibre stage which gives excellent colour fastness and feels premium in
terms of fall and finish. It’s really a perfect product basket with designs and
colours for suits.  

·      
DONATI – A unique blend of TR and stretch fibres with an
eye-catching selvedge and colours.

·      
MILAZO – TR and wool fibres are dyed at fibre stage and
resembles polywool-like properties and has a beautiful selvedge in a range of
designs.

·      
ALSACE – 20 per cent wool tweed for jacketing.

·      
 A range of jacquards
and fancy PV also adorns the range in a stunning array of colours and are
extremely light weight.

And,
GRADO by OCM offers-

·      
IMPERIAL (MPL): Finest Luxury Super 120s wool blended with
extra fine polyester (W/P 70/30), Imperial is ideal fabric for suiting. With an
exotic touch finish and available in a range of exclusive designs and colours,
it is a must buy range for every wardrobe.

·      
CASA BELLA (CSB): Super 100s wool embedded with extra squashy
polyester with magnificent composition of (P/W 50/50). Having exceptional
finish, it is available in a glorious range of colours and designs.

·      
ZIA-ZIO: Presenting a collection of top-quality Jackets and
Trousers in co-ordinates.

·      
BUNDEE (BND): A perfect harmony of colour, design and blends
that too, all in bold style. Ideal for bundees, this range stems from a vibrant
designer perspective and has a vast colour palette.

·      
INVICTA (EVA): Polyester/cellulose in a blend of 65/35,
perfect for summers. This fabrics ensures comfort with formula one finish which
results in a more smooth and lustrous fabric.

Balancing
the bold and bright with the neutral and classic, GRADO’s Spring Summer 2021
has a wide-range of palette endorsing-

·      
Pale hazy petals combined with exotic pinks and an herbal
greens creating a fresh summer look that celebrates the positivity and
happiness of colours from nature;

·      
Adding a vibrant dynamic contrast are yellow, sweetly scented
lavender, fragrant oranges and a cool blues combine to create a dynamic
contrast with a crisp qua;

·      
Empowering (shades of) purple and red infuses glamour to a
story of vivid contrasts in order to arrive at these fabric designs and
colours, an in-depth research and forecasting has been conducted from a domestic
and global perspective.

The
Spring Summer 2021 collections present a plethora of hues in every colour giving
the customers a wide range of choice. This collection is not only perfect for
the upcoming season but also amount to be the quintessential attire for the
wedding season, which can be custom tailored into bespoke suits (Single breasted,
Double breasted, tapered leg trousers and fitted jackets), bandhgalas,
sherwanis & bundis too.

Commenting
on the GRADO’s Spring Summer Collection 2021, Manish Shukla, CMO of GRADO by GBTL, said, “We are elated to
announce the launch of GRADO’s Spring Summer Collection 2021, and are certain
that our customers will be really happy and content with the phenomenal range
of fabrics GRADO has to offer with trending colour palettes. This collection
will also have a variety of fabrics perfect for the wedding season. We, at
GRADO, hope to adapt to the changing trends and provide our customers with best
quality fabrics.”

Vikram Mahaldar, MD &CEO, OCM, added, “With an
illustrious heritage (of close to a century), we have always pioneered to
disrupt the market with great quality and innovative products. We are extremely
delighted about the Summer Collection with our vast array of colours – suitable
for everyone – children, teens, working people, retired people – really, there’s
something for everyone. In 2021, we are sure this Collection will bring a
further ray of hope/vibrancy in everyone’s lives.”