New Delhi
GRADO by GBTL, held a grand
conference to launch myriad new product offerings at the ITC Dwarka, New Delhi.
The conference witnessed all channel partners from across India, assembling
over the days.
The 4-day conference showcased a
brilliant new range of products which included a fantastic array of Ethnic Wear
presented in different colours, designs and patterns of reds, blues, creams,
emerald, maroon and more. The various fabrics have been segregated into various
occasions of the wedding including haldi and mehendi. An Ethnic Wear catalogue
and a show-stopping video was also launched.
Best sellers like ALSACE – 20% wool
tweed for jacketing and suiting, PICASSO – fibre dyed TR fabrics in unique
colours, and STREEZA – India’s four-way stretch fabric in many unique designs
and colours, were showcased. There was also a range of products in different
colours and designs that were well appreciated with over 400 new designs in the
latest collection.
The brand has a very committed and
dedicated dealer network and over the days in the New Delhi conference, a lot
of new strategies and roll out plans for the brand were discussed. The
conference ended with a renewed enthusiasm to work hard towards building more
market share and increasing retail footprint.
Manish Shukla, CMO of GRADO by GBTL,
said that, they worked very hard to put the new collection together which is
exciting for their partners (dealers and retailers). He added that, GRADO by
GBTL is all set grow its market share at a very fast rate and they are
overwhelmed by the response from dealers participating and how everyone is
optimistic about the products.
The brand GRADO by GBTL (erstwhile Grasim Bhiwani
Textiles Limited) wishes to offer the entire product basket to the consumers –
ranging from synthetics to cottons, under the same brand umbrella.
Source: Grado Press Release
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