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Garware-Wall Ropes rebrands as Garware Technical Fibres

Aug 09, 2018
Garware-Wall Ropes rebrands as Garware Technical Fibres

India’s leading technical textiles company, Garware-Wall Ropes (GWRL), announced change in corporate brand name and identity to Garware Technical Fibres Ltd (GTFL). The rebranding is a part of a focused vision to double its profit over the next 5-7 years and be amongst the top two players globally in each of its major operating verticals.

“Over the past four decades, we have built a strong reputation for quality, value addition, application focused innovation and we wanted this to reflect in our name and brand,” said Vayu Garware, Chairman & Managing Director, GTFL, “Our solution segments are niche and all these segments impact the larger economy. For example, among others, our solutions are focused on progress and productivity for agriculture and fisheries, which typically constitutes almost 14 to 15 per cent of India’s GDP. The next 5-7 years will be very important for us as we look forward to double our profits and this we will achieve by being among the top two in each of our major verticals.”

“The new identity and name is a reflection of our commitment for creating value. With over 20 patents to our name, we are an idea-driven company, which achieves differentiated valued-added solutions that impact businesses significantly and adds unmatched value to customers,” he added.

“This is an exciting transformation for us and marks a strategic pivot in our future path in technical textiles business,” said Shujaul Rehman, CEO, GTFL. “Our presence significantly impacts the sustainability of food production with a positive impact on the environment. We will continue to grow our value added offering in more than 75 countries and are committed to growing both India and global business to serve our stakeholders.”