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2 more US brands go for HeiQ partnership

Aug 02, 2017
2 more US brands go for HeiQ partnership

Two more American apparel brands are now capitalising on the technical textile finishing products from the Swiss technology innovator HeiQ, joining their extensive list of more than 150 brand partners. The workwear leader Dickies® will launch its novel HeiQ Smart Temp empowered Cooling Tees to retailers at this year’s Outdoor Retailer (OR) Summer Market in Salt Lake City, from July 26-29, 2017. Likewise exhibiting at the OR show, the sustainable activewear brand prAna has recently launched its Performance Collection with HeiQ Fresh Tech for long-lasting odour control.

The world's No. 1 performance workwear brand Dickies is widely recognized and trusted for innovation, quality and built-in durability, outfitting professional workers head-to-toe. At the 2017 Outdoor Retailer (OR) Summer Market Dickies will present its Temp-iQ™ Advanced Cooling Tees which are built like classic work tees but perform like an athletic tee. This high-tech garment features the intelligent thermoregulation technology HeiQ Smart Temp and will be Dickies’ key product release for the Spring 2018 season.

“We’re always mining for ways to keep workers comfortable while also integrating technologies that keep pushing us forward,” said Brian Sheedy, the senior vice president of merchandising and design at Williamson-Dickie Mfg. Co. “We were drawn to HeiQ’s technology that actually responds to the body’s temperature changes by regulating moisture wicking, evaporation and cooling just like skin does naturally. Pairing that with the reliability of a Dickies work tee we’ve created a solution that’s resulted in our Dickies Temp-iQ Advanced Cooling Tees.”

Dickies and HeiQ also cooperate in the scope of technology vetting, testing and consumer communications. The Temp-iQ Advanced Cooling Tees have been thoroughly tested in HeiQ’s laboratory facilities using the Adaptive Dynamic Evaporation test protocol which has revealed excellent thermoregulation performance results. In addition to the lab work, the Dickies Pro Staff group of real-world craftsmen has extensively wear tested the Temp-iQ Advanced Cooling Tees in direct comparison to competitors’ products, finding clear cut benefits and performance advantages with the HeiQ treated shirts.

The activewear brand prAna is another valued HeiQ partner that utilizes HeiQ’s textile technologies. prAna is inspired by healthy and free-spirited living and strives for highly versatile clothing providing all day comfort. In line with this mission, prAna recently enhanced its Performance Collection with the long-lasting odour control technology HeiQ Fresh Tech to durably and efficiently eliminate bad smells from textiles and assure the wearer day-long freshness just like coming out from the shower.