Textile companies seem to be betting big on antiviral fabrics with consumer focus shifting to health safety and hygiene post Covid-19 pandemic.

Liva, the fashion ingredient brand from Birla Cellulose, has launched antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits their growth, keeping the fabric fresh and hygienic in the long run.

Liva, the fashion ingredient brand from Birla Cellulose, has launched antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits their growth, keeping the fabric fresh and hygienic in the long run.

Liva, the fashion ingredient brand from Birla Cellulose, has launched antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits their growth, keeping the fabric fresh and hygienic in the long run.

Liva, the fashion ingredient brand from Birla Cellulose, has launched antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits their growth, keeping the fabric fresh and hygienic in the long run.

The reduction in the share of value-added in sectors such as textiles and footwear is due to increased reliance on import of raw materials, writes Aishwarya Sanas.

The face filters are unique adhering to safety standards and putting in creative design prints to encourage more people into wearing them.

Lenzing India and Ruby Mills Ltd have come together to present H+ Technology™ – for an antiviral, antibacterial and antifungal fabric. This breakthrough comes at a crucial time when India is facing an increasing number of cases. H+ technology’s efficacy has been tested and the findings successfully indicate that viruses and microbes won’t survive on the surface of the fabric that’s been treated with it – thus helping to arrest the spread of the virus.

Lenzing India and Ruby Mills Ltd have come together to present H+ Technology™ – for an antiviral, antibacterial and antifungal fabric. This breakthrough comes at a crucial time when India is facing an increasing number of cases. H+ technology’s efficacy has been tested and the findings successfully indicate that viruses and microbes won’t survive on the surface of the fabric that’s been treated with it – thus helping to arrest the spread of the virus.