J&K handicrafts to get social media and ecommerce boost

J&K handicrafts to get social media and ecommerce boost

The Department of Handicrafts and Handloom in Kashmir is in the process of shortlisting a social media agency. The agency will aid artisans by managing the marketing and publicity of their authentic and genuine products.

Srinagar, Jammu and Kashmir

The Department
of Handicrafts and Handloom in Kashmir held a meeting recently to discuss and
chalk a roadmap for setting up an ecommerce platform and promoting the authentic
and genuine products of Kashmiri artisans on social media.

The Department will
shortlist a social media agency to manage the marketing and publicity of the
handicrafts and handlooms. The agency will also set up an ecommerce platform
for the products.

A discussion
about the GI for Kani Shawl and Paper Machie was also held with representatives
of Tahafuz Society and Pashmina Testing & Quality Certification Centre
(PTQCC). While the Kani technique has achieved a GI tag, clarity on the textile
should be finalised.

Image Source: JKHandicrafts.com 

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