Itema exhibits best-in-class weaving innovations

Itema is committed to investing in the Pakistani market, providing highly innovative and technological products to satisfy the growing potential and requirements of advanced weaving mills of the country.

Itema, the leading Italian manufacturer of best-in-class weaving machines, spare parts and integrated services, exhibited at IGATEX Pakistan very recently in a joint booth with its sole agent in the country, Noon International..

Itema is uniquely positioned by offering to textile manufacturers what is today considered the most complete product portfolio available on the market, providing all the top three weft insertion technologies: rapier, airjet and projectile. Moreover, the company provides OEM spare parts and upgrade kits for Itema, Somet, Vamatex and Sulzer machines models giving
to Customers the chance to revitalise and extend the
lifecycle of their existing weaving machines.
Itema is strongly committed to investing in the Pakistani market, providing highly innovative and technological products to fully satisfy the growing potential and the requirements of the advanced weaving mills of the country. In order to further demonstrate
this commitment, in 2016 Itema opened a Dubai-based affiliate, Itema Middle East, which provides business development and continued support in Pakistan, Africa and Middle East basin countries.

Furthermore, in October 2017, in collaboration
with Noon International, Itema opened the doors of its ItemaCampus in Lahore, a state-of-the-art training centre equipped with the latest generation rapier and air-jet looms. No matter how easy to use and intuitive the latest-generation weaving equipment from Itema is, on-the-ground training remains a key element when
it comes to getting the most out of your looms.

In the ItemaCampus every week, a team of skilled technicians with a long-standing experience on the
field share their knowledge and passion with Pakistani weavers, providing them with a significant added value and active support, which will undoubtedly further bolster and facilitate the country’s renowned creativity and responsiveness to the ever-changing fast-paced demands of today’s textile market.

The physical presence of Itema in Pakistan has
been very well received and this customer-oriented approach has contributed to the creation of partnerships with some of the most prominent textile corporations
of Pakistan, including denim specialists such as Azgard 9 and Artistic Fabric Mills that installed the Itema
denim dedicated rapier R9500denim. Another
high-profile partnership which is worth to mention
is the one with the vertically integrated textile company Gul Ahmed, that chose the Itema absolute best-seller – the R9500 rapier weaving machine – to refurbish one
of its plant to weave a widest range of fabrics in
different weaving width such as bed sheeting, apparel and linen applications.

Moreover, Itema confirms its leadership as preferred provider of weaving technology for high-end terry fabrics production in Pakistan, with a significant number of new installations for the rapier R9500terry in
a diversified group of Customers from Faisalabad to Karachi. As Itema’s Global Marketing and Sales Director, Christian Straubhaar, stated: “This is just a
starting point. I am
sure that Pakistan
will play an even
more major role in
the worldwide textile industry of the
future and Itema is here to support and facilitate
this growth.”

During IGATEX, Itema’s team introduced to visitors and weavers all the latest breakthrough innovations implemented by the Italian company, including what
is already recognised as the game-changer in the denim weaving world: the second generation of the Itema denim dedicated rapier machine, the R95002denim. Unparalleled cost savings, superior fabric quality and outstanding user-experience are the key words of the R95002denim which features breakthrough devices
and delivers tangible benefits to weavers.

Saving is the crucial point of the R95002denim.
Not only the optimisation of the main mechanical components allows a considerable energy consumption reduction but the machine is equipped with the iSAVERTM, a unique and revolutionary device that eliminates the waste selvedge on the left-hand side
of the fabric thus leading to unparalleled savings. Furthermore, for the first time in the weaving industry,
a sustainable approach to fabric production is possible thanks to a significant reduction in resources use
and wastage.

Franco Brambilla, Itema Middle East Executive Director commented: “Our intention is to constantly increase our physical presence in Pakistani weaving
mills with the newest and most advanced weaving machinery range and to support the entire textile industry from small, family-run operations all the
way to the most sophisticated, vertically integrated conglomerates. This is our mission and this is what
we will do in a systematic, gradual and sustainable way”.

Itema staff, along with its agent Noon
International, presented at the exhibition to meet Pakistani textile entrepreneurs and to personally introduce them the Company’s latest technological advancements to weave the widest range of fabrics, while ensuring top quality, outstanding reliability
and the highest performances.