Huntsman, Xenon partner to form Navicolor
Huntsman Textile Effects and Xenon arc has announced formation of NaviColor, a dedicated marketing channel to service unique needs of select customers in the United States textiles and apparel industry.
NaviColor features a dedicated team of professionals in a highly advanced technological environment to support customers utilising Huntsmanâ€™s Textile Effects innovative chemicals, dyes and digital inks in the United States.
â€œNaviColor represents a significant investment in our customer experience and will help us enhance how we deliver value to our customers,â€ said Brook Swinston, Huntsman Textile Effects commercial director Americas. â€œHuntsman is a recognised global market leader and innovator in textile dyes, chemicals and digital inks. This approach enables us to be closer to our customers, deliver value and react with more agility.â€
NaviColor is the latest deployment of Xenon arcâ€™s innovative xa-Direct model that helps the worldâ€™s preeminent manufacturing companies reach, grow and more effectively service the needs of their customer bases. Leveraging its domain expertise of the marketplace, combined with extensive voice of the customer research and leading-edge technology platform, the xa-Direct model delivers enhanced customer intimacy, valuable insights and improved customer service levels.
â€œWe are excited to partner with Huntsman Textile Effects,â€ said Mica Zuniga, vice president of Strategic Growth for Xenon arc. â€œTogether, we have created a thoughtful and complete offering focused on delivering best-in-class service, and technical support to valued customers by representing Huntsman Textile Effectâ€™s market-leading products.â€
Huntsman Textile Effects is the leading global provider of high-quality dyes, chemicals and digital inks to the textile and related industries.