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Indian Textile Journal
Home » Graviera launches new collection
Industry Update

Graviera launches new collection

By April 7, 20213 Mins Read
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Graviera is a pioneer in the ready-to-stitch, over-the-counter
fabric industry with a rich heritage of over 40 years. The brand has an
elaborate and well-established PAN-India distribution, catering to varying
consumer needs with a wide and unique variety of collections to choose from;
the fabrics are for suits, blazers and trousers in Poly-Viscose (PV) and PV
Blends. Their strong markets are Southern and Western regions, with
high-quality products at affordable prices.

 

The Year 2021 is the dawn of a new era and with it, we hope to
instil new hope for the markets to re-open 
and Graviera is up for the task, by fulfilling the basic need of the
market. The brand is rolling out Dream 11 
Qualities, which are available throughout the year. These qualities
are time tested and absolute favourite in 
the market.

 

Originating from the core roots of Indianness and valuing Indian
tradition, Graviera has introduced many 
gifting collections to name few – Happiness, Shagun, Aabhushan,
Parampara, Bandhan, Shresht, 
Sarvashresht, Printmania, All of these collections come in very
attractive gift boxes of various sizes and 
pocket friendly prices. The brand also offers Exclusive Premium
Safari collection which are available in cool 
colours and they are super comfortable to wear. There is something
for everyone this summer. 
Graviera has always tried to add value for the money spent by the
consumers and all the product are well 
researched and competitively priced. The Graviera products – ranges
from 499 Rs To 999 Rs and this price

range encompasses the complete product offering by the brand.

 

The brand enjoys a strong advantage of coming from the reputed House
of Donear Industries Ltd., with a 
competitive price-point in the organized market. Thus, the brand
offerings are of superior quality at enviable 
prices – it is a win-win situation for the consumers.

 

Commenting on Graviera’s recent collections, Sanjay Srivastava (Sr.
Vice President – Graviera) said, 
“Graviera is a legacy brand that understands the need of the suiting
fabric market like no one else, and 
constantly strives to manufacture high quality products that are
value-for-money and utility-conscious buy 
for our consumers. Originating from the core roots of Indianness and
valuing Indian tradition, Graviera has

introduced many gifting collections to name few – Happiness, Shagun,
Aabhushan, Parampara, 
Bandhan, Shresht, Sarvashresht, Printmania. All of these collections
come in very attractive gift boxes 
of various sizes & pocket friendly prices. The brand also
offers Exclusive Premium Safari collection which 
are available in cool colours and they are super comfortable to
wear. We at Graviera, are optimistic that our 
customers will love these new collections, which are perfect for the
upcoming season. Graviera tayyar hai, 
aapko tayyar karne ke liye!”

 

Graviera from the House of Donear Industries Ltd., is a pioneer in
the ready-to-stitch, over-the-counter 
fabric industry with a rich heritage of over 40 years. The brand has
an elaborate and well-established PAN-
India distribution, catering to varying consumer needs with a wide
and unique variety of collections to 
choose from; the fabrics are for suits, blazers and trousers in
Poly-Viscose (PV) and PV Blends. Their 
strong markets are Southern and Western regions, with high-quality
products at affordable prices.

 

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