With its illustrious journey beginning in 1924, OCM Private is the oldest perhaps the pioneers of manufacturing in Amritsar. To show its commitment to contributing effectively to Amritsar, GRADO from the House of OCM participated in the ‘Make in Amritsar Expo 2020’.
The range showcased not only popular fabrics from the GRADO by OCM range – including suiting fabrics and wonderful tweeds – but also an array of woollen blankets and ready-to-wear items. The exhibit was graced by the presence of Honourable MP S Gurjit Singh Aujla, who visited the GRADO stall and conversed with the team. The brand is known for tweeds and he was impressed with the range offered.
GRADO is a new-age brand from the House of OCM with one of the greatest celebrity of Indian cinema, Amitabh Bachchan as the Brand Ambassador. GRADO caters to maximum product segments and across a range of price; so there is comfort and style for everyone. The product positioning and price points play an important role in increasing potential for trade thereby, increasing not only the retail size, but stirring the consumer thought set too. From an end-consumer viewpoint, the composite Power Brand ‘GRADO’ offers a rich origin of fabrics and apparels to choose from, namely, wool, wool blends, PV, PV blends, cotton and cotton blends and much more.