DuPont Protection Solutions has announced that it is kicking off a year-long celebration of the 50th anniversary of DuPont™ Nomex®, an inherently heat- and flame-resistant fibre used to help provide protection to millions of people and critical processes worldwide. Throughout the year, a series of celebratory events and activities will be held to not only mark this major milestone, but to focus on the future.
A new brand platform, Nomex® Never Quit™, was developed to coincide with the 50th anniversary. Never Quit™ exemplifies the spirit of the heroes and innovators around the world who rely on the unparalleled protection of Nomex®, while underscoring the DuPont commitment to continuous innovation. The Never Quit™ brand platform was unveiled the week of March 13, 2017, at the following trade shows: CWIEME (Coil Winding, Insulation & Electrical Manufacturing Exhibition) Shanghai in China; 84th International Conference of Doble Clients in Boston, Mass., USA; Expo Seguridad Industrial in Mexico City, Mexico; and JEC World 2017 in Paris, France.
“During the past 50 years, Nomex® has helped keep people safe while they drilled beneath the earth’s core, rocketed to outer space and tackled countless other challenges that were once considered impossible,†said John Richard, DuPontâ„¢ Nomex® global business director. “We are certainly proud of what Nomex® has made possible in the past, but we believe that the best is yet to come,†said Richard. “That’s why we will continue to innovate and collaborate with companies around the world, using the unparalleled protection of Nomex® to help solve the toughest challenges of the next 50 years, and beyond.â€Â