GHCL launches Rekoop CertainT verified bedding products

GHCL Limited, with a market cap of Rs 3,000 crore is a well-diversified group with foot prints in Chemicals, Textiles and Consumer Products segment. GHCL has partnered with Applied DNA Sciences (ADNAS), Stony Brook, New York, a company that develops and employs unique technologies for the purpose of preventing counterfeiting and Reliance Industries Ltd. (RIL), an Indian conglomerate and the world’s largest manufacturer of polyester fiber and yarn launched CertainT® verified molecular tagged, recycled PET (“rPET”) bedding products under the brand “Rekoop” at the New York Home Fashions week- March 19 to 22, 2018. Applied DNA’s CertainT platform forensically offers traceability to the recycled PET used in the manufacture of these bedding products. RIL is the fiber manufacturing partner for this line, which uses their ecofriendly Recron Green Gold fibre. Veronika Richterová the renowned PET-artist from the Czech Republic has been working with GHCL to make bespoke artifacts made of PET bottles which are being showcased at the Grace Home Fashion / GHCL showroom at the Textile Building during the New York Home Fashions week.

Speaking on the occasion, Manu Kapur, President and CEO of GHCL Home Textiles said “We are proud to unveil “Rekoop” the first fully source-verified recycled PET bedding product line which uses CertainT, Applied DNA’s proprietary traceability system that tags, tests and tracks the original r-PET pellets to finished products. This platform provides customers and brands with the highest level of trust in terms of the authenticity of their products. The customer today is increasingly becoming ecologically conscious and is shifting to making purchase decisions that support the environment. Based on these unique attributes, we anticipate a huge interest in “Rekoop”